Eudora Thao
2021-03-04 11:03
Bury the lede/lead American British verb phrase
Long ago the noun lede was an alternative spelling of lead, but now lede refers to the introductory section of a news story that is intended to entice the reader to read the full story.
The phrase is often used to mention a phenomenon in journalism. That happens when the most important and relevant information isn’t revealed until later in the story.
To hide the main content of a story within other unimportant information
Journalists have no time to waste, so they always try to avoid burying the lede.
Andy often buries the lede in the last paragraph of his essay.
To do something unexpected or surprising
Used to refer to two politicians who are expected to work well together
The verb "bury" should be conjugated according to its tense.
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