Do (one) in the eye verb phrase
To trick, thwart or humiliate someone
I didn't mean to do her in the eye in front of her friends.
When I was about to tell my boss my idea, John did me in the eye. We haven't talked to each other since then.
To have a blush on the face, especially when one are embarrassed
1. To shame someone/something.
2. To achieve better results than someone/something.
The verb "do" must be conjugated according to its tense.
The origin of this phrase is not clear.
Used to to emphasize that attention is paid to the individuals who complain or cause problems
Sometimes, you shouldn't be so quiet because the squeaky wheel gets the grease.